Pandora Hits Milestone:100 Brands Measured with Placed Partnership

This week, Pandora and Placed hit a major milestone – since launching the partnership in early 2014, 100 of the world’s leading consumer brands have run Pandora campaigns with offline attribution provided by Placed. As Pandora’s Preferred Partner for offline attribution, Placed has measured 400+ campaigns for Pandora, and has attributed more than 60 million incremental offline store visits to campaigns running advertising across Pandora’s streaming music service.

 

“It’s exciting to hit this milestone in the partnership between Pandora and Placed,” commented Jim Watson, Placed Senior Vice President, Strategy. “Pandora is focused on driving true value for their advertising clients as we’ve seen with their ability to drive double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority.”

 

“Pandora’s clients require demonstrable results from their campaigns, and Placed is the preferred partner they trust to measure their campaigns.” added Keri Degroote, Head of Sales Research & Analytics at Pandora. “Placed’s industry leading attribution methodology provides the objective results required by our clients and is able to handle the scale of campaigns running across our platform.”

 

With advertisers ranging from restaurants to tourism to retail, Pandora campaigns deliver real business results for brands – 20% more likely to drive incremental visits than the Placed industry benchmark.

Placed-Pandora-09052018

 

Roadtrippers in the Know

Planning a road trip late in the season? Learn from summer road trips by looking at July Placed Insights for Automotive Services and Hotels.

 

Extreme Planners and Road Trips

Experienced roadtrippers make sure that their vehicles are in tip-top shape. They shop for tires before hitting the road, so they can wander without worry. And where do they rest? The most popular lodging for July tire shop visitors are Motel 6, Econo Lodge, and America’s Best Value Inn & Suites.

 

Extreme planners know how to find the shortest oil-change wait times — in July, Sundays and Wednesdays were the best days to visit Oil & Lube shops, with 20-30% less total visitation than Mondays, Tuesdays, and Fridays.

 

And don’t forget about grabbing snacks and fueling up — 7-Eleven had the highest July visit share in the Gas and Convenience Store category, followed closely by Shell.

 

More road trip highlights in the infographic below (click to enlarge).

 

Placed Insights July 2018 – Available Now!

 

Want to learn more about roadtrippers, or a different custom audience? Placed Insights is free and available online – to explore real-world foot traffic data for over 1,900 businesses.

Big June Fun with Ice Cream and Amusement Parks

As National Ice Cream Month winds down, let’s look back at June for fun Placed Insights about ice cream parlors. People in Hawaii love their ice cream parlors — 62% more likely to visit than the national average. Not surprising with average June temps in the high 80s!

 

Treating the Heat – Summer Fun with Ice Cream and Amusement Parks

With 18% of visit share, Baskin Robbins led the pack of ice cream parlors. Cold Stone Creamery followed closely with 16%. And what do ice cream parlor visitors like to do for extra fun? Go to amusement parks, like Disneyland and
Six Flags.

 

More ice cream parlor highlights in the infographic below (click to enlarge).

 

Placed Insights June 2018 – Available Now!

Want to learn more about ice cream parlors, or one parlor in particular? Placed Insights is free and available online  – to explore real-world foot traffic data for over 1,900 businesses.

 

Placed Insights June 2018 Ice Cream Parlor Infographic

TV Advertising Benchmark Metrics: Infographic from Placed Attribution

Following-up on our recent announcement of a free preview period, here is an infographic that is easy to read and share!

 

Placed Attribution for TV has campaign-level reports for 100 top brands. For a high-level view, we analyzed all the Q12018 campaigns — $3.7B in TV ad spend. The highlights:

 

35% of TV Campaigns Drive Incremental Visits to Businesses
It’s time for a conversion metric for TV. After viewing ads, consumers are taking action in the real-world.

 

Peak Time to Store Visit for Restaurants, Telecom, and Auto
Not all attribution benchmarks are the same — remember to dig down to the industry level.

 

Top Performing TV Networks for Lift in Incremental Visits
Across all campaigns, we identified the top five for driving incremental visits.

 

We hope you enjoy the infographic below (click to enlarge). To learn more about Placed Attribution for TV before the open-access preview period ends on June 29th, visit placed.com/tv and open a free account.

 

Placed TV Ad Benchmarks Infographic Q12018

Placed Introduces Store Visit Attribution to TV, Expanding Omnichannel Capabilities

 

$3.7 Billion in TV Ad Spend in Q1, Measured Back to Store Visits

 

Placed, Inc., the industry standard in attributing ad exposures to store visits, introduces TV measurement as a part of Placed Attribution. Partnering with Inscape and Kantar, Placed can measure ad exposures against 8MM+ internet-connected VIZIO TVs that have been opted-into for viewing measurement. Utilizing automated content recognition (ACR) from Inscape and creative from Kantar, Placed is able to close the loop to store visitation across location-enabled devices used by 1 in 3 U.S. adults.

 

“Placed first introduced offline attribution for digital advertising in 2012, and today it is the most widely used solution in market,” said David Shim, Founder and CEO at Placed. “In 2017, we expanded into omni-channel attribution and in 2018, we are bringing our expertise in offline attribution to a new area of television performance measurement.”

 

“Our clients want to know the halo effect of TV, and how TV and digital campaigns perform together,” commented Donna Eddington, VP, Planning and Analysis at Horizon Media. “A reliable method is needed to measure offline performance across channels, and Placed is a partner that is helping us do that.”

 

Placed Attribution for TV will launch with a free preview period from June 13 to June 29, 2018. This preview period, will give the public direct access to reports on ad impressions and store visits across 100 brands, 340+ TV campaigns, on 100+ networks.

 

“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview. With this approach, TV advertising can not only be attributable to store visits, but is open to the entire ecosystem” said Shim.

 

In a first, Placed is establishing benchmark metrics on the impact of TV advertising on store visits based on $3.7 Billion spend in media in Q1 2018:

Q1 Benchmarks

  • 35% of TV Campaigns Drive Incremental Visits to Businesses
  • Top Performing TV Networks (Incremental Foot Traffic): Food Network, Golf Channel, OWN, TV Land, NBC
  • Best Performing Day for Casual Dining: Saturday
  • Best Performing Day for Quick Service Restaurants: Wednesday
  • Peak Time to Store Visit:
    • Restaurant: 6 days after Ad Exposure
    • Telecom: 9 days after Ad Exposure
    • Auto: 21 days after Ad Exposure

To access Placed Attribution for TV during the preview period is completed in 3 easy steps:

  1. Create a free account
  2. Confirm the account email
  3. Login to access the TV reports online

“Location-centric TV analytics are essential to true omni-channel measurement, and Placed is uniquely positioned to succeed based on its success in digital,” said Greg Hampton, VP of Business Development at Inscape. “The partnership between Placed and Inscape is good for the entire industry, because it makes in-store attribution as measurable for TV as it is for digital.”

Inscape maintains the largest single source of opt-in Smart TV viewing data in the U.S.