Thinknear is the latest to join a growing list of partners adopting Placed Attribution as the standard for measuring the offline impact of mobile ads.
The recently announced partnership leverages Placed Attribution, which measures over 125 million locations per day from the world’s largest opt-in location panel, to quantify the correlation between mobile ad exposure and brick-and-mortar visitation for Thinknear clients.
“In many ways, we’re offering the Holy Grail of mobile attribution with this partnership,” explains Thinknear General Manager, Eli Portnoy. “By connecting mobile ads to in-store visits, we can help advertisers close the attribution gap and understand how their ad spend is paying off.”
David Shim, Placed CEO and Founder, commented:
“Thinknear’s partnership with Placed highlights the importance of independent third-party attribution to connect mobile ad exposure to real-world action. By separating media from attribution, Thinknear provides a solution that is free of any conflict of interest, making the end beneficiary the advertiser.”
Placed Attribution provides metrics such as visit lift, projected store visits, demographics, and geographic insights to give advertisers the information they need to validate and optimize their mobile ad spend.
To learn more about using Placed Attribution to measure the offline impact of your mobile ads, contact us at firstname.lastname@example.org