Thinknear and Placed Partner to Bring Third-Party In-Store Attribution to Advertisers

Thinknear is the latest to join a growing list of partners adopting Placed Attribution as the standard for measuring the offline impact of mobile ads.

 

The recently announced partnership leverages Placed Attribution, which measures over 125 million locations per day from the world’s largest opt-in location panel, to quantify the correlation between mobile ad exposure and brick-and-mortar visitation for Thinknear clients.

 

“In many ways, we’re offering the Holy Grail of mobile attribution with this partnership,” explains Thinknear General Manager, Eli Portnoy. “By connecting mobile ads to in-store visits, we can help advertisers close the attribution gap and understand how their ad spend is paying off.” 

 

David Shim, Placed CEO and Founder, commented:

 

“Thinknear’s partnership with Placed highlights the importance of independent third-party attribution to connect mobile ad exposure to real-world action. By separating media from attribution, Thinknear provides a solution that is free of any conflict of interest, making the end beneficiary the advertiser.”

 

Placed Attribution provides metrics such as visit lift, projected store visits, demographics, and geographic insights to give advertisers the information they need to validate and optimize their mobile ad spend.

 

To learn more about using Placed Attribution to measure the offline impact of your mobile ads, contact us at attribution@placed.com

Black Friday Weekend: TV Ad Spend and Store Visits

This post is adapted from analysis written by Jon Swallen, Chief Research Officer, Kantar Media Ad Intelligence. Access the full analysis.

 

Advertising is a critical component of retailers’ strategies for drawing customers during the competitive holiday shopping season. As a result, retailers spent millions on advertising in the run-up to this year’s Black Friday sales events, hoping to get shoppers to visit them first on the big holiday weekend.

 

Who were the winners and losers in this slugfest? Which major retailers got a strong return for their advertising investment in the form of customer traffic and which ones lagged the pack?

 

Kantar Media Ad Intelligence and Placed Inc. have collaborated on an innovative analysis that merged their respective data on advertising expenditures and in-store visitor counts to provide an insightful metric – the “Cost Per Visitor Share” – for evaluating and comparing the results achieved by the top national retail chains over the entire four-day Thanksgiving weekend. This metric provides a new view into how well offline advertising helps drive in-store customer traffic.

 

Access the complete results to learn which retailers saw the most in-store traffic return on their TV ad investment during Black Friday weekend.

 

 

Cost Per Visitor Share on Black Friday Weekend