Placed is excited to share that PayPal Media Network is one of our newest collaborators, leveraging both Placed Attribution and Placed Targeting. PayPal Media Network’s scale and years of experience in mobile location based advertising, combined with Placed’s industry leading in store attribution and targeting solutions will add tremendous value for advertisers and media agencies.
By selecting Placed Attribution to measure in store visitation, PayPal Media Network will enable advertisers to see beyond the click to quantify campaign results by measuring consumer actions offline. Advertisers benefit from:
- An Independent Solution for Store Attribution
- Actual In-Store Visits and Accurate Lift Metrics
- Audience Insights
- No Technical Implementation
Placed Targeting expands upon traditional place location based targeting, allowing PayPal’s advertisers to use physical location to target consumer behaviors. By identifying the locations that target audiences are more likely to visit, enabling PayPal Media Network to expand a campaign’s reach and performance.
To learn more about the collaboration, simply reach out to your PayPal Media Network contact, visit the PayPal Media Network site at http://advertising.paypal.com, or contact Placed at firstname.lastname@example.org.