Placed is proud to announce that our tag template is now certified for use in Google Tag Manager (GTM). Leveraging the scale and convenience of GTM, enabling Placed Attribution just got a whole lot easier! We’re excited to be working with Google to make attribution accessible to thousands of brands and advertisers using GTM.
For those of you who are new to GTM, it’s a tool that generates a single piece of code (container) that you add to your website or mobile app. From there, you can add tags and set firing conditions dynamically from the GTM dashboard without any code changes. It’s simple, fast and easy to test. See this handy guide from the GTM team for more information on getting started.
If you already use GTM for site/app analytics, here’s how you can integrate seamlessly with Placed…
1. Select a Container
From within Google Tag Manager, navigate to the Workspace tab. In the upper left, select a container from the drop down.
2. Add a Tag
Click Tags in the lefthand toolbar. Then select New. Give your new tag a descriptive name, such as Placed Attribution.
Click the empty Tag Configuration panel and select Placed from the Choose tag type dropdown.
3. Enter Information
Fill out the tag template with information related to your tag. Click the icon to the right of the text box to add macros or enter your own.
4. Set a Trigger Event
Click within the empty Triggering box to add a trigger event. In this case we want the tag to fire on all pages. The Segment will pass the page path, so we’ll be able to measure store visitation for each page individually.
5. Save Your Tag and Publish
Save the tag. Click Publish (upper right) and your changes will automatically be reflected across properties running the container!