Placed 100 for December Sheds Light on Holiday Retail Movers

Placed’s Top 100 monthly business list, ranked by highest in-store foot traffic, is now available for December 2016. Due to the prominent season of buying and giving in December, the majority of this month’s big movers fell under the Shopping category. 37 businesses in total experienced an increase in ranking, 78% of which were Retail businesses. Only four businesses in the Food & Beverage category experienced upward movement on the list: Chili’s, Olive Garden, Panda Express, and Buffalo Wild Wings.

 

The idea that offline retail is certainly not dead rang particularly true this month, especially for Clothing & Apparel stores, as five of these businesses climbed at least 20 spots in ranking: Express jumped 35 spots (previously, Express ranked 123 in November and did not even make last month’s top 100 list), followed by increases in Hot Topic (+32 spots), Forever 21 (+25 spots), Victoria’s Secret (+22 spots), and Dick’s Sporting Goods (+20 spots).

 

This month’s top 10 movers are as follows:

In terms of the biggest hits in rankings this month, Dairy Queen’s rank continues to dwindle with the warm weather, followed by several Gas Station and Restaurant (QSR and Fast Casual) businesses declining relatively in December. Although holiday travel was predicted to reach the highest level on record this year, Thanksgiving 2016 alone was set to be the busiest for travel in nine years. The rankings show that travel by road was stronger in November than December, as Chevron dropped 12 spots, while Mobil experienced a decrease of ten spots, and BP a decline of nine rankings.

View the full rankings for December here and lookout for the first official top business list of 2017 movers and shakers next month.