The ubiquity of mobile devices has dramatically changed the landscape for restaurant advertising, particularly for Quick-Serve (QSR) and Fast Casual. No longer constrained to the desktop, digital advertisers have embraced the possibilities of mobile data and continue to do so—digital ad spend measured by Placed for QSR and Fast Casual increased by over 1,000% between 2014 and 2018.
In this new paper from Placed Research, we explore unexpected and useful insight gained through nuanced location analysis that can be used to guide advertising strategy:
QSR marketers do better than average in terms of lift and efficiency
Audio and Social apps are the most cost-effective channels for influencing QSR customers
QSR and Fast Casual marketers spend efficiently on TV
Tactical incrementality is strongest for younger & less loyal customers
Placed, the leader in offline omni-channel attribution, is closing out 2018 with the launch of a reimagined interface for attribution reporting.
The effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns.
“We believe that self-service and the accelerated adoption of location based attribution go hand in hand,” says David Shim, Founder and CEO at Placed. “The redesign of Placed Attribution will empower our clients to take full advantage of our industry-leading digital, TV, and out-of-home reporting data.”
The new tool boasts interactive visualizations and dynamic datasets that put you in control of the experience. Users can also explore campaign results from any device, highlighting Placed’s commitment to making visitation data more accessible for all stakeholders.
Existing partners and advertisers can experience the UI immediately at Placed Attribution. To learn more about Placed and demo the new UI, please reach out to us at firstname.lastname@example.org.