Placed Joins Roku’s Measurement Partner Program

Measured by Placed, Roku Platform Drove 164,000 Offline Visits for Jack in the Box Campaign

On October 9th, Roku announced their new Measurement Partner Program to help brands and publishers quantify the impact of ad campaigns. As a Roku measurement partner, Placed provides offline attribution for OTT campaigns running on the Roku platform.

 

Highlighted in Roku’s press release is Placed’s measurement of a Jack in the Box campaign:

“Roku helps marketers track results on both OTT and linear TV across a variety of points during a campaign. Through the Measurement Partner Program, Jack in the Box worked with Placed to determine its campaign on the Roku platform drove more than 164,000 store visits from December 2017 through February 2018. 43 percent of the campaign reach came from potential new customers.”

 

For more information about attribution for TV, contact our Placed Attribution experts.

 

Placed and Adobe Advertising Cloud Partner For Offline Attribution Solution for TV Measurement

Denstu Aegis Network Measures 8.4% Lift and 2.3x ROAS with Inaugural Campaign

 

Placed and Adobe have entered into a strategic partnership to measure the impact of linear TV advertising on store visitation. Adobe Advertising Cloud TV — the most widely used solution in the industry for automated, data-driven planning and buying of television advertising — can now attribute those dollars to store visits via Placed Attribution for TV.  Launched in June 2018, Placed Attribution for TV measures the impact of linear, addressable, and OTT advertising on store visits across one in three adults in the US with a location-enabled device.  

 

Dentsu Aegis Network was the first to pilot the solution developed in partnership between Placed and Adobe and did so on behalf of a major retail brand. The team was able to drive results across linear TV ad spend that could be directly tied to store visits post-exposure. In this inaugural campaign, the brand saw an 8.4% lift in store visitation, compared to a similar audience that hadn’t been exposed, ultimately translating into a 2.3x return on ad spend.

 

“Linear TV advertising is still a massive opportunity for brands that want to drive awareness of their products or services,” said Michael Law, EVP & Managing Director of US Media Investment for Dentsu Aegis Network. “The ability to accurately and uniformly measure the effectiveness of our clients’ ad spend across all channels is hugely important. Tying store visits to media spend is old news for digital, but this partnership between Placed and Adobe makes doing that a reality across linear TV and enables us to compare cross-channel campaign results on a more level playing field.”

“In the past, TV was a single silo, linear, in the last few years we’ve seen a fragmentation that has moved TV closer to digital with the addition of addressable and OTT,” said David Shim, Founder and CEO of Placed.  ““Together, Placed and Adobe are now delivering a solution to premier industry leaders, such as Dentsu Aegis Network and its clients, that makes linear TV just as measurable and accountable as digital.

 

“The reality is that most sales today still occur offline, and that’s not changing soon. Capturing those results is crucial for advertisers to prove ROI,” said Patrick Rubin, Head of TV Partnerships for Adobe Advertising Cloud. “We’re excited that Adobe Advertising Cloud customers can now use Placed to measure store visits across nearly all channels of media, including television.”

 

Pandora Hits Milestone:100 Brands Measured with Placed Partnership

This week, Pandora and Placed hit a major milestone – since launching the partnership in early 2014, 100 of the world’s leading consumer brands have run Pandora campaigns with offline attribution provided by Placed. As Pandora’s Preferred Partner for offline attribution, Placed has measured 400+ campaigns for Pandora, and has attributed more than 60 million incremental offline store visits to campaigns running advertising across Pandora’s streaming music service.

 

“It’s exciting to hit this milestone in the partnership between Pandora and Placed,” commented Jim Watson, Placed Senior Vice President, Strategy. “Pandora is focused on driving true value for their advertising clients as we’ve seen with their ability to drive double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority.”

 

“Pandora’s clients require demonstrable results from their campaigns, and Placed is the preferred partner they trust to measure their campaigns.” added Keri Degroote, Head of Sales Research & Analytics at Pandora. “Placed’s industry leading attribution methodology provides the objective results required by our clients and is able to handle the scale of campaigns running across our platform.”

 

With advertisers ranging from restaurants to tourism to retail, Pandora campaigns deliver real business results for brands – 20% more likely to drive incremental visits than the Placed industry benchmark.

Placed-Pandora-09052018

 

Placed Introduces Store Visit Attribution to TV, Expanding Omnichannel Capabilities

 

$3.7 Billion in TV Ad Spend in Q1, Measured Back to Store Visits

 

Placed, Inc., the industry standard in attributing ad exposures to store visits, introduces TV measurement as a part of Placed Attribution. Partnering with Inscape and Kantar, Placed can measure ad exposures against 8MM+ internet-connected VIZIO TVs that have been opted-into for viewing measurement. Utilizing automated content recognition (ACR) from Inscape and creative from Kantar, Placed is able to close the loop to store visitation across location-enabled devices used by 1 in 3 U.S. adults.

 

“Placed first introduced offline attribution for digital advertising in 2012, and today it is the most widely used solution in market,” said David Shim, Founder and CEO at Placed. “In 2017, we expanded into omni-channel attribution and in 2018, we are bringing our expertise in offline attribution to a new area of television performance measurement.”

 

“Our clients want to know the halo effect of TV, and how TV and digital campaigns perform together,” commented Donna Eddington, VP, Planning and Analysis at Horizon Media. “A reliable method is needed to measure offline performance across channels, and Placed is a partner that is helping us do that.”

 

Placed Attribution for TV will launch with a free preview period from June 13 to June 29, 2018. This preview period, will give the public direct access to reports on ad impressions and store visits across 100 brands, 340+ TV campaigns, on 100+ networks.

 

“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview. With this approach, TV advertising can not only be attributable to store visits, but is open to the entire ecosystem” said Shim.

 

In a first, Placed is establishing benchmark metrics on the impact of TV advertising on store visits based on $3.7 Billion spend in media in Q1 2018:

Q1 Benchmarks

  • 35% of TV Campaigns Drive Incremental Visits to Businesses
  • Top Performing TV Networks (Incremental Foot Traffic): Food Network, Golf Channel, OWN, TV Land, NBC
  • Best Performing Day for Casual Dining: Saturday
  • Best Performing Day for Quick Service Restaurants: Wednesday
  • Peak Time to Store Visit:
    • Restaurant: 6 days after Ad Exposure
    • Telecom: 9 days after Ad Exposure
    • Auto: 21 days after Ad Exposure

To access Placed Attribution for TV during the preview period is completed in 3 easy steps:

  1. Create a free account
  2. Confirm the account email
  3. Login to access the TV reports online

“Location-centric TV analytics are essential to true omni-channel measurement, and Placed is uniquely positioned to succeed based on its success in digital,” said Greg Hampton, VP of Business Development at Inscape. “The partnership between Placed and Inscape is good for the entire industry, because it makes in-store attribution as measurable for TV as it is for digital.”

Inscape maintains the largest single source of opt-in Smart TV viewing data in the U.S.

Placed Supports The Red Cross #MissingType Campaign

No, it’s not a typo. Our logo is missing an “a” — The Red Cross is missing A, B and O blood reserves. Along with many in the media and advertising industries, we’re showing #MissingType support by changing our logo. The timing is key: tomorrow is World Blood Donor Day 2018!

We are proud to partner with the American Red Cross for the Missing Types campaign to raise awareness for the need for new blood donors. By joining the campaign, we hope to inspire new blood donors to give for the first time. We also hope to remind donors who haven’t given in a while the importance of returning to give again.

We can spare a letter or two from our name and logo, but patients who need blood can’t. A, B and O blood types are missing. Visit RedCrossBlood.org/MissingTypes to schedule your blood donation appointment today!