The time has come—Millennials are ready for car ownership. They’re past their college years, getting married, earning good salaries, and considering moves outside of urban areas. If you’re an automotive marketer and still think of Millennials as teens who only use ride-sharing services, this Placed Research report is for you.
Millennials are actively shopping for vehicles, and using ride-sharing apps as a supplement to car ownership
By integrating Placed’s large-scale business visitation data with 1st-party automotive shopping surveys, we validated that Millennials are shopping at dealerships and taking test drives.
Millennials account for 1 in every 5 visits to dealerships.
1 in 3 Millennial dealership visits is a shopping visit.
Millennial auto shopping visits over-index for Lyft and Uber app installs.
Although Millennials are ready to buy cars, the study also shows that Millennials shop differently. Fortunately, their real-world behavior—day of the week, time of day, business affinities—follows consistent patterns that can be used for optimizing marketing programs and ad campaigns to drive more Millennials to shop and test drive at dealerships.
Experienced roadtrippers make sure that their vehicles are in tip-top shape. They shop for tires before hitting the road, so they can wander without worry. And where do they rest? The most popular lodging for July tire shop visitors are Motel 6, Econo Lodge, and America’s Best Value Inn & Suites.
Extreme planners know how to find the shortest oil-change wait times — in July, Sundays and Wednesdays were the best days to visit Oil & Lube shops, with 20-30% less total visitation than Mondays, Tuesdays, and Fridays.
And don’t forget about grabbing snacks and fueling up — 7-Eleven had the highest July visit share in the Gas and Convenience Store category, followed closely by Shell.
More road trip highlights in the infographic below (click to enlarge).
As National Ice Cream Month winds down, let’s look back at June for fun Placed Insights about ice cream parlors. People in Hawaii love their ice cream parlors — 62% more likely to visit than the national average. Not surprising with average June temps in the high 80s!
Treating the Heat – Summer Fun with Ice Cream and Amusement Parks
With 18% of visit share, Baskin Robbins led the pack of ice cream parlors. Cold Stone Creamery followed closely with 16%. And what do ice cream parlor visitors like to do for extra fun? Go to amusement parks, like Disneyland and
More ice cream parlor highlights in the infographic below (click to enlarge).
Spring has sprung, so it’s the time for house and garden projects! To get started, consumers are heading to their favorite home improvement stores. The momentum started with Spring Black Friday sales in mid-March and will continue through early summer.
Popular Home Improvement Stores in April 2018
The Home Depot is the most popular home improvement store, followed closely by Lowe’s. Want to learn more about this category of stores, or The Home Depot specifically? Placed Insights is free and available online – to explore real-world foot traffic data for over 1,900 businesses.
Our recap last week revealed a predictable amount of interest in some of the top-visited businesses in the country. But, this week saw a great deal of shifting in ranks, with Target gaining 4 spots while others like 7-Eleven slipped significantly.