Big June Fun with Ice Cream and Amusement Parks

As National Ice Cream Month winds down, let’s look back at June for fun Placed Insights about ice cream parlors. People in Hawaii love their ice cream parlors — 62% more likely to visit than the national average. Not surprising with average June temps in the high 80s!

 

Treating the Heat – Summer Fun with Ice Cream and Amusement Parks

With 18% of visit share, Baskin Robbins led the pack of ice cream parlors. Cold Stone Creamery followed closely with 16%. And what do ice cream parlor visitors like to do for extra fun? Go to amusement parks, like Disneyland and
Six Flags.

 

More ice cream parlor highlights in the infographic below (click to enlarge).

 

Placed Insights June 2018 – Available Now!

Want to learn more about ice cream parlors, or one parlor in particular? Placed Insights is free and available online  – to explore real-world foot traffic data for over 1,900 businesses.

 

Placed Insights June 2018 Ice Cream Parlor Infographic

Placed Insights – April 2018 Data Available

Spring has sprung, so it’s the time for house and garden projects! To get started, consumers are heading to their favorite home improvement stores. The momentum started with Spring Black Friday sales in mid-March and will continue through early summer. 

Popular Home Improvement Stores in April 2018

The Home Depot is the most popular home improvement store, followed closely by Lowe’s. Want to learn more about this category of stores, or The Home Depot specifically? Placed Insights is free and available online  – to explore real-world foot traffic data for over 1,900 businesses.

Placed Top 10 Businesses Searched – Week of March 11th

Every day, thousands of people use the new Placed Insights to explore real-world foot traffic data for over 1,900 businesses.

 

#1 Search for the week of 3/11/2018: McDonald’s

Top Business Search: McDonald's
See the full McDonald’s Overview>>

 

Our recap last week revealed a predictable amount of interest in some of the top-visited businesses in the country. But, this week saw a great deal of shifting in ranks, with Target gaining 4 spots while others like 7-Eleven slipped significantly.

 

Best Buy was surpassed by Mini Dealerships in terms of search volume, signaling a surprising increase in interest regarding foot traffic to the Car Dealership category.

Top 10 Searches
Search for a business for free>>

Placed Open-Sources Location Analytics Platform

Ability to Measure Store Visits Across Nearly 2,000 Businesses Now Freely Available through Placed Insights

 

Placed is making its location analytics platform, Placed Insights, available to the public at no cost. Launched in 2013, and utilized by hundreds of users across various industries including brick and mortar retail and restaurants, Placed Insights maps the real-world relationships between people and places.

 

“In the same way that Zillow’s Zestimate brought home value analytics to the masses, this evolution of Placed Insights will do the same for location analytics,” said David Shim, Founder and CEO at Placed. “We see very high demand for location analytics, yet adoption has been tempered by accessibility and cost to access an accurate and robust data set. Placed is taking the unprecedented step of education and investment in the industry by making location analytics available to all at no cost.”

 

Powered by 800 billion raw locations, 2.8 billion directly measured visits, and 94 million audited visits, Placed Insights to date has been a premium and paid service. With the announcement today, Placed is removing those barriers around Placed Insights, and open-sourcing access to one of the largest and most robust location analytics solutions in-market. Accessing Placed Insights is as simple as visiting placed.com, and entering any one of 1,900 businesses to garner robust location insights at no cost.

 

“When it comes to understanding the offline behavior of consumers, Placed is one of Taco Bell’s trusted partner,” said Lynn Hemans, Senior Director of Business and Social Intelligence. “Since partnering in 2016, Placed has been able to provide location analytics at a scale and accuracy that allows Taco Bell to take action against the data. In the past year, using Placed Attribution and Insights, Taco Bell has been able to deliver and optimize communication across media channels based on visitation.”

 

“Placed is a preferred location analytics and in-store attribution partner because of the scale of their privacy-compliant audience and the insights we uncover through their insights dashboard and cross-platform measurement solutions,” said Michele Siravo, VP, Managing Director, WHERE, at Horizon Media, Inc. “Access to Placed Insights has enabled us to enrich our strategic planning with location data – their foot traffic statistics are among a number of KPIs we ingest into Horizon’s proprietary data-driven integrated marketing platform, InfuseSM. Placed’s bold decision to open up its platform is an exciting opportunity for brands and agencies to gain a deeper understanding of their customers.”

 

The open-sourced version of Placed Insights will update on a monthly basis starting with January 2018. Insights generated from the platform include:

 

  • The Most Popular Businesses in the US
    • Walmart (2.43% of all visits), McDonalds (1.73%), Starbucks (1.11%), Walgreens (1.01%), Subway (0.85%), CVS (0.75%), 7-Eleven (0.73%), Target (0.66%), Dollar Tree (0.63%), Dollar General (0.59%)
  • When One Door Closes, Another Opens in Retail
    • Winn-Dixie Set to Close 200 Stores: Publix, Walmart, Albertsons and Tom Thumb set gains in visits
    • Stein Mart Exploring Strategic Alternatives: Kohl’s, Ross, Old Navy, Marshalls, and Macy’s see high overlaps
  • Whole Lot of Customers: Free 2 Hour Delivery from Whole Foods
    • 25% of Whole Foods customers travel over 13 miles to nearest store (9% further out than other grocery stores)
  • Bits and Mortars – Real-World Businesses Visited by Bitcoin Owners 
    • Auto: Hyundai (2.3x), Nissan (2.0x), BMW (1.2x)
    • Restaurant: California Pizza Kitchen (2.5x), Hooters (1.6x), Outback (1.5x)
    • Retail: Apple (1.8x), Whole Foods (1.5x), Trader Joe’s (1.3x)
  • Netflix and Chili’s – Restaurants Most Frequented by Netflix Subscribers
    • In-N-Out (31% higher visits), Chili’s (21%), Panda Express (19%), Jimmy John (13%), Chipotle (10%)

Open access to Placed Insights is available today at https://www.placed.com (no registration). To access more in-depth insights including audience profiles create a free account.

 

In addition to Placed Insights (Public, and Premium), Placed’s suite of products include Attribution, measuring the impact of ads on store visits, and Audience, enabling activation based on offline consumer behaviors.