Placed has released it’s monthly top 100 business ranking, based on in store foot traffic, for December. This month’s big movers, highly influenced by the crucial holiday shopping season were almost entirely clothing and specialty retailers. Led by Macy’s, whose 25 point month-over-month change is a Placed 100 record, the list included Bath and Body Works, Victoria’s Secret and of course Toys ‘R’ Us.
Another interesting story found in the results, comes by way of Sprint. As detailed in Placed’s recent white paper, Sprint is in the middle of a massive “Cut your bill in half” campaign. While Sprint did not gain in the rankings, they were able to remain constant while competitors all fell during the month echoing the white paper results.
The Automotive category took the biggest hit this December led by Auto Zone and Enterprise Rent-a-car, both dropping 11 points in the rankings.
View the full rankings here.