Placed’s Top 100 Business Ranking List, based on in-store foot traffic, is now available for October. 35 businesses in total saw an increase in rank versus September, the two most prominent categories being Department Stores and Discount Stores, Warehouse & Wholesale Stores, with six businesses each experiencing upwards movement on the list.
Shopping in the spirit of spooky was the large driver behind this growth, as Party City climbed 21 spots to the number 84 most visited business in October. Foot traffic showed that US consumers were all about DIY costumes with attention to detail this year, as Goodwill rose 8-points, Michaels rose 7-points, and Sally’s Beauty Supply rose 5-points.
October’s Top 10 movers are below:
In terms of the biggest hits in rankings this month, it was the Food & Beverage category that experienced the biggest drop in rankings. With summer officially over and school back in session, ice cream parlors like Baskin-Robbins and Dairy Queen were the businesses to take the largest hits. Buffalo Wild Wings, who launched their Half-Price Wing Tuesdays in September, actually dropped 5-points in the rankings, providing some evidence that people are watching less football.
View the full rankings for October here.