DataXu, RUN, and The Trade Desk join Adelphic and StrikeAd as previously announced DSPs integrated with Placed. With the addition of these partners, Placed firmly establishes itself as the standard currency to measure the impact of programmatic advertising to store visits.
New network partners integrating Placed include Drawbridge, TapJoy, and Vistar Media. These partners will also have access to Placed Targeting, which enables advertisers to reach audience segments utilizing location.
Preview Placed Growing List of Partners: Placed Partner List
Placed News – See What Others Are Saying About Placed:
- Wall Street Journal: The industry’s currency to measure the effectiveness of mobile advertising on driving in-store traffic
- Geomarketing: Placed’s transparency and ability to accurately match exactly what it promises has given the company significant credibility when using geo-targeting.
- MediaPost: Placed helped us understand how cross-screen exposure increases campaign engagement and drives store visitations
- AdExchanger: It’s not just about the desktop channel or the mobile channel, it’s about what we know consumers will actually do