Measured by Placed, Roku Platform Drove 164,000 Offline Visits for Jack in the Box Campaign
On October 9th, Roku announced their new Measurement Partner Program to help brands and publishers quantify the impact of ad campaigns. As a Roku measurement partner, Placed provides offline attribution for OTT campaigns running on the Roku platform.
Highlighted in Roku’s press release is Placed’s measurement of a Jack in the Box campaign:
“Roku helps marketers track results on both OTT and linear TV across a variety of points during a campaign. Through the Measurement Partner Program, Jack in the Box worked with Placed to determine its campaign on the Roku platform drove more than 164,000 store visits from December 2017 through February 2018. 43 percent of the campaign reach came from potential new customers.”
For more information about attribution for TV, contact our Placed Attribution experts.