Placed Supports The Red Cross #MissingType Campaign

No, it’s not a typo. Our logo is missing an “a” — The Red Cross is missing A, B and O blood reserves. Along with many in the media and advertising industries, we’re showing #MissingType support by changing our logo. The timing is key: tomorrow is World Blood Donor Day 2018!

We are proud to partner with the American Red Cross for the Missing Types campaign to raise awareness for the need for new blood donors. By joining the campaign, we hope to inspire new blood donors to give for the first time. We also hope to remind donors who haven’t given in a while the importance of returning to give again.

We can spare a letter or two from our name and logo, but patients who need blood can’t. A, B and O blood types are missing. Visit RedCrossBlood.org/MissingTypes to schedule your blood donation appointment today!

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