We are proud to announce that Placed was selected as the winner of the ad:tech Startup Spotlight Unilever Mobile Commerce Challenge last week in New York. Placed was chosen from hundreds of applicants to compete on-stage at the conference, which was judged by members of the Unilever team including Fabio Marciano, Senior Brand Manager for Knorr, Craig Rudner, Senior Brand Development Manager for Klondike Ice Cream, and Drew Corry, Communications Channel Manager for North America.
David Shim, Founder and CEO of Placed, had just 10 minutes to pitch the Unilever team on how location analytics could benefit their Knorr brand of products. David explained how, leveraging Placed Panels, Unilever could build their own location panel, providing never-before-seen insights into the physical world behaviors of their current and potential customers. Through these behavioral-level location insights, brands such as Unilever can improve their offline and online campaigns with highly actionable intelligence into their consumer segments.
The Unilever team was impressed, selecting Placed as the winner from a talented field of category finalists including Waze, Urban Airship and LevelUp. Not only did Placed walk away with the Innovation Award, but we now have the opportunity to take the pitch in-house at Unilever.
Needless to say, a very successful first trip to ad:tech for the team here at Placed.