Placed is excited to announce today that we are joining the Snap Inc. team!
Over the past 12 months, Placed has measured more than $500 million in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution.
By partnering with Snap, we will do even more. Still working independently, Placed’s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers.
Together, we believe we can drive much better results for advertisers and publishers.
How effective are mobile ads? Placed and Millennial Media are working together to help answer the industry’s $8.5 billion dollar question through a new partnership.
Powered in part by Placed Attribution, Millennial Media introduced its new Omni Channel Measurement Suite, which is designed to evaluate and demonstrate the effectiveness of mobile campaigns across a variety of important areas. Placed Attribution is a key part of the new solution, delivering insight into the impact of mobile ads on driving in-store retail visits.
According to Placed Founder and CEO David Shim, “The product we’re working on with Millennial Media allows advertisers to track conversions beyond the mobile device itself, and extend measurement into the physical world.”
With more than 90% of retail transactions taking place in the physical world, understanding the offline effect of mobile ads is arguably more important for a marketer’s bottom line than CTRs and other on-device metrics; especially for those brands with a brick-and-mortar presence.
Placed Attribution’s programmatic approach to measurement provides advertisers and agencies with consistent metrics to know if ad exposed audiences turned into in-aisle shoppers, with metrics such as Store Visits, Lift, and Demographic Features.
Millennial Media is the latest company to join a growing list of partners, which includes xAd and Verve, that are leveraging Placed Attribution to bring improved location intelligence to today’s burgeoning mobile advertising economy.
Check out the full announcement here.
Visit our website to learn more about Placed Attribution or contact us at firstname.lastname@example.org with questions.